.Word is this playoffpac.com advertisement will air in select markets before the Thursday night BCS Title game. (Ironically, those markets are Dallas, Boise and Salt Lake)
Unfortunately, both TCU and Boise State looked liked very dominant teams from the WAC and the MWC. I tend to think the ad won't ring quite as loud as it would had TCU (...or Boise St.) won handily.
Then again...I'm not in advertising...or Congress.