|Still trying to figure out who|
Mike Campo is....
Now, I know this Carvell guy works really hard; covering recruiting in this day and age isn't an easy task. And I don't pretend to know if he writes his own headlines or manages the Twitter account that pushes out his content. But it's clear that both the headlines and the Twitter updates are designed to grab eyes and garner clicks in masses. Does this practice irritate me? Absolutely.
But you know what? It works. Those AJC readers race each other to be "FIRST!" (btw...WTF?) and then clamor over each other's comments. They're lemmings that are eager to provide a desperate rag clicks and page views. And if it helps those guys pay the bills in an age when journalism continues to adjust to fewer and fewer print edition readers, can you really blame them?
My advice today is the same as it has been for years. If the practice irritates you as well, don't let the tail wag the Dawg.