The message from the offensive coordinator is clear: it's going to take a lot of hard work to exceed expectations for 2013 after breaking all those records in 2012.
And Bobo has an easy example that can help drive home his point -- Georgia's defense from last year, which disappointed somewhat after returning nearly everyone from a unit that ranked fifth nationally in total defense in 2011.
"We've got basically the whole offense coming back except for a couple guys, but that don't mean anything," Gurley said. "Just like last year we had the whole defense coming back, but they didn't actually do what they did the year before. So we've just got to keep working and just getting better at little things as far as running, passing, minimizing mistakes and turnovers and everything like that. So we're just going to keep working."
Hype can be a motivator if you let it. Just like Coach Bobo can give plenty of highlights to his players, if they let him.