"...humans are consistently about two and a half times more sensitive to losses than gains."
Interesting read here (h/t AHD) mixing in human nature and how to better understand some in-game coaching decisions. As the quote above suggests, some of the findings could be expected. I know the low I experienced walking away from Jordan-Hare in 2013 was a chasm that reached untold depths, while the high I experienced in the same stadium back in 2008 wasn't nearly as lasting.
But reading about how some have integrated science, history and the behavior of monkeys to make some sense to the game of football is entertaining in the very least.