To some degree it's easy to read too much into this -
But from my view outside the arena, it might help Lambert perform better on third down if you perform better on first and second."He's got to know, hey, this is third down. This is a pretty important play," – Schottenheimer on Greyson Lambert— Sarah K. Spencer (@sarah_k_spence) October 14, 2015
Now more than ever this needs has to be a run-oriented offense, even without its star running back. Lambert has shown he can make all the throws when he's comfortable. Third and long ain't doing anybody any favors. So do more to get Sony and Marshall into space on the early downs.